Re-branding Gogarth

We've been developing branding for the school using the Turning Circle sculpture as the starting point. The intention is that the brand new school will be complemented with a new identity which will include the school badge, web site and stationery.

The spiral shape is derived from ideas around enclosure - safety, the sea and energy. The font selection is based on Futura which was originally designed in the 1920s and is often associated with the Bauhaus movement. The efficiency and simple geometric forms of the typeface reflect the external elevations of the new building.

You can take a look at the school website here